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7 B2B SaaS Product Review Sites You Need to Be Listed On

by 

Lauren O'Bryan

Last updated: February 13th, 2024

Being listed on a reputable SaaS review site gives your potential customers access to insightful information about your products, sourced directly from individuals who have personally used them. And given that most consumers nowadays trust online reviews as much as personal recommendations from friends and family, choosing the right SaaS review websites is paramount.

In this article, we’ll cover 7 of the best B2B SaaS product review sites you need to get listed on. To illustrate how the product review pages appear on each software review site, we’ll use the project management SaaS Asana as an example.

G2

G2 is one of the most popular and reputable SaaS review sites that’s used almost exclusively for business software buyer research. Companies can create profiles and showcase their products, enabling users to submit their reviews. These reviews undergo an authentication process that involves manual processing by a human.

The product page includes:

• A product overview
• User reviews, both video and written
• Pricing information
• Product features
• Overall score and badges attained
• CTA links to the company website

The reviews summarize the product’s features and its pros and cons. You can filter reviews based on frequently discussed topics. Each review shows if it was written by a validated reviewer, a verified current user, or a paid reviewer. Paid reviewers have the option to include the review source or who invited them to leave the review.

Capterra

Capterra is another prominent product review site that also offers software buying advice services. Companies can get listed on Capterra for free.

The product page includes:

• A product overview
• A comparison chart with other similar products
• A pros and cons summary
• User reviews

Capterra displays an overall star score alongside scores for specific categories, such as user-friendliness and customer support. Each review shows the reviewer’s profile, their score for each category, and the source of the review. Reviews include an overall statement, product pros and cons, which product reviewers have switched from, and why they’ve made the switch.

TrustRadius

TrustRadius is described as buyer-intent software that helps software buyers find the right product for them. A team of assessors vets all reviews. Vendors are not involved, and they cannot influence results.

The product page includes:

• An overview of recent reviews
• Badges and awards from the current and previous years
• A visual summary of the reviews
• Pricing information
• Product features
• Alternatives and comparisons
• Reviews

Each review shows the reviewer’s profile information, the overall given score out of 10, whether the reviewer is verified, and whether the reviewer was paid an incentive for the review. The reviews include a summary statement, the pros and cons of the product, and whether the reviewers are likely to recommend it or not.

GetApp

GetApp is a review site where businesses can explore and compare software options. All reviews are individually assessed by a team of experts who establish whether they are legitimate or fake. Any reviews deemed to be fraudulent are removed, so you can rest assured all the reviews meet a high standard.

The product page includes:

• General app overview
• Pricing information
• Features
• User reviews
• Alternatives and a comparison functionality
• Integrations

The reviews section displays the overall score out of 5 as well as the average score for each rating criterion. You’ll see some selected pros and cons comments before you can read or filter the reviews for yourself. Each review shows the reviewer’s profile and the overall score given to the product. The reviews come in video and written form and can easily be shared via social links.

Software Advice

Software Advice is a trusted product review site that also provides one-on-one advisor services for choosing the right software. All reviews are vetted and verified by the Software Advice team.

The product page includes:

• A software overview, including awards and pricing information
• User reviews
• A customizable comparison table
• Top 15 alternatives

The reviews section starts with highlights before moving on to the complete reviews, which include a pros and cons statement, and the reviewer’s reason for choosing the product. It’s worth mentioning that Software Advice publishes reviews posted on other SaaS review sites, but clearly displays the source of each review.

Trustpilot

Trustpilot is a review site for more than just SaaS products. Anyone can create a profile and leave a review for a company or a product they’ve used. The author has full control over the review they write and reviews can’t be edited or altered by anyone but the original author.

Trustpilot doesn’t moderate reviews, and while they do use fraud detection software, there is a tendency for reviews to lean towards a more negative bias. However, anyone can flag a review if they believe it goes against Trustpilot guidelines.

The product page includes:

• Overall score out of 5 stars
• User reviews
• Date of review and reviewer profile information

There is no style guide or format for each review; users simply write a summary and give a star rating.

SourceForge

SourceForge was originally intended to help open-source software find an edge on the market but is also known for business software. In fact, SourceForge now has the largest business and open-source software directory online. All reviews posted on SourceForge are assessed by the team prior to being published.

The product page includes:

• Review score out of 5 stars
• Alternative platform suggestions
• A summary of the product
• FAQs
• Product features

Each review shows the basic profile of the user and their score for five different criteria – design, ease, features, pricing, and support. There is also a scale bar to indicate how likely the reviewer is to recommend the product. The review itself is split into brief statements on the pros and cons, and an overall summary of the product.

How to Get The Most Out of a Review Site Listing

Given that social proof and customer testimonials are incredibly valuable to a SaaS company, it’s paramount to understand how to get the most out of software review sites for your B2B SaaS.

SaaS review websites not only give you much-needed social proof, but they also give you the ability to research customer insights and assess how the competition fares on the same playing field. Reviews are also helpful for developing content and optimizing your PPC advertising strategy.

Customer Insights and Pain Points for Content

Independent customer reviews are a great source of information regarding customer pain points, highlighting areas that need attention.

These reviews also draw attention to specific topics that should be prioritized in content creation. If, for example, customers frequently complain that they have difficulty integrating their email marketing platform with your SaaS product, you can develop content that guides them through the process.

The Ability to Fine-Tune Your PPC Strategy

Viewing review sites as a sales opportunity may not be your first thought. But, allocating a budget to place ads on review sites can be worthwhile.

Customers use review sites to analyze and compare SaaS products, and this is when they’ll likely be receptive to moving along the sales pipeline. Including a CTA that directs the customer to your landing page could result in a successful sale.

Concluding Thoughts

All 7 of these SaaS review sites are popular and present product information and reviews in a logical format that makes it easy for users to gather the information they seek. They also give you the ability to share and publish review scores and testimonials on your website.

One thing to note is that utilizing these review sites goes beyond just collating user reviews; they can also serve as a sales opportunity for your SaaS product.

If you are currently in the process of scaling your SaaS company, we recommend assessing your SaaS scalability score to see where you stand against the competition in terms of how well you attract, engage, and convert prospects. This holistic approach will provide you with actionable insights to further enhance your SaaS business.