Learn B2B SaaS Marketing

9 Examples of The Best SaaS Trial Sign-Up Pages

by 

Lauren O'Bryan

Last updated: March 19th, 2024

For most SaaS businesses, moving leads along the sales funnel is the main goal, and an effective free trial landing page is one of the key pages for converting prospects into customers.

So, if you’re looking for fresh ideas that’ll help you elevate your B2B SaaS trial sign-up page, look no further. Our collection of the best free trial marketing examples will give you all the inspiration you need. We’ll explore the elements that make these pages so effective and later cover everything you need to include in your free trial page.

Let’s get started.

Tableau

Tableau is a business intelligence platform performing powerful analytics functionalities. Because they don’t offer a free plan and have complex features, it’s worth trialing the platform before committing to a purchase.

Their free trial landing page is clean and simple, with a white background and minimal imagery that’s not distracting to the visitors. They concisely outline what Tableau can enable you to do and offer a signup form. As you scroll down the page, you’ll also find links to free trials for other Tableau products.

Zoho Analytics

Zoho Analytics is another business intelligence software that allows you to not only crunch the numbers but also design engaging dashboards and data visualizations. They offer a forever-free plan, however, if you want to try specific functionalities offered with the various paid plans, you can only do that with the 15-day trial.

Their free trial page is very brief, with a client testimonial to the left, and a signup form on the right that stands out. The signup form is brief, only requiring an email address and a password to create a free cloud-based account.

Baremetrics

Baremetrics gives you powerful data analytics within a sleek package. Its clean UI and impressive reports, dashboards, and visualizations make it a popular choice as a BI tool. There isn’t a free plan, so if you want to learn the ins and outs of this platform, the best option is the 14-day free trial.

The Baremetrics free trial landing page gives you a couple of form prefill options. You can choose to sign up faster with your Google, Apple, or Xero account. But, if you opt to sign up manually, the form only requires five fields to be filled out, which is not excessive. They also include a quick overview of the tools and functionality you’ll get access to with your free trial, and that’s about it!

Salesforce

Salesforce is a broad-scope CRM software with a wide range of capabilities and functions. It can be quite expensive and difficult to get your head around. For those reasons, it’s worth making use of the generous 30-day free trial offer, which will give you time to decide if it’s worth the investment.

When you open the free trial landing page, you’ll see the fine print clarified – no credit card or installation is required. They briefly summarize what functionality and benefits you’ll unlock with the trial, and gently remind the visitor that plan prices start at $25/month. They require visitors to enter multiple fields of data, but they split the fields into three pages to make it appear less troublesome – a clever tactic. There’s also a chatbot on the page for instant communication.

Cloudways

Cloudways is a cloud hosting platform ideal for e-commerce stores, digital agencies, and other online businesses that rely on lightning-fast speeds and tight security. This is the kind of product that prospects need to try for themselves to understand if it will work for their business, which is where the free trial comes in.

They keep their free trial page short and sweet. You’ll find details about what you get with the free trial, how long it lasts, and just a hint of social proof at the bottom of the page. You can sign up fast with any accounts you already have with Digital Ocean, LinkedIn, Github, or Google. Alternatively, manually enter your contact details and answer a couple of questions about your business purpose and intended monthly spending, and that’s it.

Leadpages

Leadpages is a popular and easy-to-use landing page builder that basically guarantees you increased conversion rates. There is no free plan, so the only way to explore the tools and functionality is to get started with a free trial.

On their free trial landing page, you’ll notice the absence of everything but the signup form. They put the entire focus on the form, which you can fill out manually or with your Google account. There are three steps to sign up, but the first page only requires your name, email, and an account password.

Hootsuite

Hootsuite is a social media management platform that enables businesses to roll all their social media accounts in one place and efficiently manage marketing campaigns and communication. There’s no free plan, but the 30-day free trial is all prospects need to figure out whether it’s the right platform for them.

Their main trial landing page is designed to direct you to a free trial page for either an individual or a team. Once on the free trial landing page, you’ll see a brief client testimonial and the signup form, that’s all. The signup form collects your personal information in three steps, and then you can get started with your trial account.

Trello

Trello is an Atlassian product for team and project management. They offer a forever-free plan that comes with the basic features and functionality, which is why their 14-day free trial is so valuable.

The trial landing page outlines the essentials of the trial – unlimited functionality, no credit card required, and you can cancel anytime. They have a video introduction showcasing an example use case for Trello and further details about what’s included with a Trello Premium account.

If you still want more, there’s a full-length 20-minute webinar instruction about the platform. Once you’re done browsing, the CTA button “Log in to try it free!” sends you to the signup form. You only need to enter an email address to get started, or you can fast-track the process by signing up with your Google, Microsoft, Apple, or Slack account.

Zendesk

Zendesk is a widely used customer service and customer relationship management platform. Of all our free trial marketing examples, Zendesk has the most unique approach. They tend to break the mold when it comes to design choices, and you’ll notice this landing page is a little different but no less effective.

What you’ll notice about this free trial landing page is that the platform is greyed out in the background, almost as if to tempt the visitor to move further through the process. They step you through the data entry fields one by one, starting with your email address. Once you’ve completed all the fields and submitted the form, the pop-up will disappear and you can get started with your free trial.

What a Free Trial Landing Page Needs to Convert Effectively

Free trial landing pages are known for their simplicity. There’s usually nothing in excess to distract visitors, so they can get straight down to business and complete the signup form.

This can also be an opportune moment to get visitors to agree to receive a regular marketing newsletter or download a white paper or another resource.

An effective free trial landing page will have most or all of the following elements:

• A signup form to collect visitor details
• Feature highlights and benefits
• Value proposition
• Social proof or testimonials
• Chatbot popup

Additional Ways to Cement Your Customer Relationship

In addition to these elements, it’s worth considering the way that you engage with your new leads.

Automated emails are not only easy to set up but can be personalized as well. For instance, sending a welcome email right after someone signs up for a free trial can really help kickstart your relationship. It’s a great move to confirm their action, enhance your credibility, and improve your chances of turning them into paying customers.

Consider setting up a collection of template emails that you can automate with different triggers. For example, a welcome email for new sign-ups, a proactive support email after they’ve been using your services for a while, or a special thank you message for when they switch to a paid plan.

Website Design Best Practice For B2B Conversions

If your website is underperforming, one possible reason can be poor website design.

When it comes to the structure of a B2B website, you must design it with customers at different stages of the buying cycle in mind. We’ve got a special recipe for success called the authority architecture framework that’s been a game changer for our clients, turning their websites into conversion machines, so feel free to reach out if you’re interested to learn more.

But a smart layout and design is just the start. You also need high-quality content that encourages visitors to take action. No matter how much experience you have in digital marketing, getting some external advice is always beneficial.

At Powered by Search, we also offer a range of content marketing services. We’ll work with you to develop an effective content strategy that’s custom-fit to your needs, so visit our page for more info.

In Summary

Our selection of free trial marketing examples shows how easy it is to create an effective and high-converting free trial page. It’s all about simplicity and keeping the visitor focused on the end goal – conversion.

When converting customers and increasing revenue is the goal, it’s worth understanding where you stand against your competitors. Find out just how well you attract, engage, and convert customers with our SaaS scalability score self-assessment. This tool is obligation-free and you’ll receive an instant response. so go ahead and try it out.