Learn B2B SaaS Marketing

Popular B2B SaaS Podcasts to Follow in 2024

by 

Lauren O'Bryan

Last updated: April 15th, 2024

Listening to podcasts is a great way for SaaS marketers to stay informed and inspired, but not all podcasts are created equal. To help you cut through the noise, we’ve handpicked the most popular B2B SaaS podcasts you should put on your playlist that offer a mix of industry trends, insights, and interviews with leading marketers.

SaaStr Podcast

The SaaStr podcast comes from the same team that brings us the global SaaStr conference every year. It features interviews with founders and investors, offering a behind-the-scenes look into their strategies for success and the valuable lessons they learned along the way.

Listen on: Spotify, Apple Podcasts, Podbean, or Radio.net.

This Week in Startups

Jason Calacanis hosts This Week in Startups, which covers all the latest topics in business and technology. With a background as a SaaS founder and a current role as an angel investor to other startups, Jason is an engaging host who brings a lot of value and experience to the mic. A recent episode dives into topics like first-principle thinking, the “adapt or die” philosophy, and how AI will impact future employment.

Listen on: Spotify, Apple Podcasts, or YouTube.

The Marketing School

The Marketing School is hosted by Neil Patel and Eric Siu. The pair chat with business leaders and experts to bring you actionable marketing advice and the latest industry news and hot topics. A recent podcast episode is about how they got their podcast to rank number 3 and whether GenAI is a fad or here to stay. In another episode, they discuss the controversial TikTok ban and how this can impact marketers.

Listen on: Spotify, Apple Podcasts, YouTube, or Google Play.

The SaaS Podcast

The SaaS Podcast, hosted by Omer Khan, aims to help early-stage SaaS founders start and grow their businesses. Omer interviews successful startup founders to get their insights into what worked for them and what didn’t. Episode 387 with Ian Brodie is fascinating and goes into how he migrated from a Fiverr side hustle to a $3m ARR SaaS.

Listen on: Spotify, Apple Podcasts, Audible, or YouTube.

SaaS Breakthrough

SaaS Breakthrough is a SaaS marketing podcast that covers all things B2B SaaS marketing. Hosted by Ashley Levesque, now the VP of marketing at Banzai, she talks with SaaS marketers and founders about various topics, like how to keep your marketing team engaged, how to connect with customers through different types of events, and growth strategies. There haven’t been any new episodes since mid-2022, but there’s still a lot of content you can learn from, like the episode about how Flying Cat Marketing increased website traffic by 387% with SEO.

Listen on: Spotify, Podchaser, or YouTube.

Scale or Die

Scale or Die is a hard-hitting, straight-to-the-point podcast – if your SaaS startup doesn’t scale, it will fail. It’s hosted by Dave Rogenmoser, the CEO and co-founder of Proof. He chats with CEOs, founders, and entrepreneurs on how they went about scaling and troubleshooting along the way. They also discuss other industry-relevant topics like the future of data and aligning sales and marketing. There haven’t been any new episodes added since 2019, but the old episodes are still worth a listen.

Listen on: Spotify, Apple Podcasts, or Listen Notes.

Founder Chats

Founder Chats is exactly what the name implies – weekly chats with founders about the ins and outs of their business, how they got started, and what they learned along the way. The podcast is hosted by Baremetrics, and you can sign up for email alerts as soon as a new episode is released. A recent episode is with Bijan Moallemi, the cofounder of Mosaic Finance, and they talk about financial modeling and why it’s so important to get it right.

Listen on: Spotify, Apple Podcasts, Podchaser, or Listen Notes.

Growth Marketing Today

Growth Marketing Today is hosted by Ramli John, a product growth marketer with over 13 years of experience in the industry. He knows how competitive the SaaS industry is first-hand, and he’s committed to interviewing some of the biggest names in SaaS to get the best advice. A recent episode is with Marc Thomas, previously the head of growth at Powered by Search. He chats about their early-stage growth playbook and why value propositioning is so important for successful scaling. You can also sign up for the email newsletter for more actionable tips and cheat sheets.

Listen on: Spotify, Apple Podcasts, Google Podcasts, or Audible.

The Growth Hub

The Growth Hub is an engaging podcast for B2B SaaS business founders looking to scale and grow their businesses. They discuss everything from growth strategy, brand awareness, and content marketing to data management and analytics. A recent episode was with Alexis Chevallier, where he talks about how he scaled to $3m ARR with the help of content marketing.

Listen on: Spotify, Apple Podcasts, SoundCloud, or YouTube.

SaaS Marketing Superstars

SaaS Marketing Superstars brings you the proven growth strategies of some of the biggest SaaS companies. It’s hosted by Aaron Zakowski, a marketing advisor who boasts a huge collection of happy clients that include some major brands. He chats with CMOs and other marketing leaders to uncover their secrets to paid ads, SEO, content marketing, account-based marketing, email marketing, and so much more. In a recent episode, he chats with Fireflies.ai founder Krish Ramineni about how he scaled to get his product used by over 200,000 organizations. They also touch on the future of AI, so it’s well worth a listen.

Listen on: Spotify, Apple Podcasts, or Listen Notes.

Gain Grow Retain

Gain Grow Retain is an exciting podcast tailored towards customer success leaders in SaaS. The hosts chat with guests specifically about growing subscription-based businesses with a customer-first model. In a recent episode, they chatted with Brittany Soinski about how customer onboarding can be done more effectively to help retain customers in the long term.

Listen on: Spotify, Apple Podcasts, Google Podcasts, or YouTube.

Grow Your B2B SaaS

Grow Your B2B SaaS is hosted by the founder of Reditus, Joran Hofman. He releases weekly episodes that include discussions with experts and leaders in B2B SaaS to give you relevant and timely advice and motivation. A noteworthy episode asks 20 expert guests the question ‘What kind of advice would they give a B2B SaaS founder growing to $10k MRR?’

Listen on: Spotify, Apple Podcasts, Listen Notes, or YouTube.

B2B Better

B2B Better is an agency that helps others create and market podcasts. They practice what they preach and have a SaaS marketing podcast to help others navigate B2B marketing, particularly regarding SaaS products with long sales cycles. Episodes are released weekly, with experts and industry leaders discussing demand generation, sales and marketing alignment, and ABM. An interesting episode you can start with is “Q&A on building a podcast for your B2B company”.

Listen on: Spotify, Apple Podcasts, or Listen Notes.

The SaaS SEO Show

The SaaS SEO Show brings together high-performing marketers within the SaaS industry to discuss all the nitty gritty marketing details you want to know. The podcast is hosted by George Chasiotis, the managing director of the content marketing agency Minuttia. A noteworthy episode to check out is with Casey Hill, the senior growth manager at ActiveCampaign, who explores what the future of growth looks like for SaaS companies.

Listen on: Spotify, Apple Podcasts, Listen Notes, or YouTube.

42/ Slash

42/ is a marketing publication and a popular SaaS marketing podcast. It’s hosted by the company’s founder, Kamil Rextin, who helps B2B SaaS companies develop successful demand-generation strategies and better-paid ads. There haven’t been any new episodes since 2022, but the episodes available involve conversations about marketing strategies, monitoring results, and communication through media. You’ll find plenty of engaging discussions with marketing experts and leaders from various corners of the SaaS industry. A particularly interesting episode is with Amrita Gurney, the head of marketing at Float, where she looks at how we drive brand recognition in B2B SaaS.

Listen on: Apple podcasts.

How to SaaS

How to SaaS is a marketing consultancy and podcast hosted by its founder, Shiv Narayanan. Shiv himself has a wealth of knowledge from building Wild Apricot to $20m ARR, but he also brings guests onto the show to get additional insights and have important discussions about SaaS and marketing. There haven’t been any new episodes recently, but one of the most interesting ones is with Rand Fishkin, where they discuss how to avoid the common pitfalls of being a SaaS founder.

Listen on: Spotify or Apple Podcasts.

Growth Stacking Show

The Growth Stacking Show is hosted by Dan Martell, a renowned SaaS entrepreneur and business coach. He’s worked with clients like ClickFunnels and Proposify and has turned his passion for SaaS into a podcast. Episodes focus on business strategies for startups, but there are also insightful discussions with successful founders about their personal development, goals, and habits. One insightful episode to note is “How to plan your week like a millionaire CEO”.

Listen on: Spotify, Apple Podcasts, Audible, or Listen Notes.

The Data-Led Professional

The Data-Led Professional podcast is an invaluable resource for those interested in deepening their understanding of data analysis and metrics. The hosts chat with various product leaders and SaaS founders about how they manage data and crunch the numbers effectively.

Listen on: Spotify, Apple Podcasts, or Listen Notes.

SaaS Marketing Bites

SaaS Marketing Bites is a SaaS marketing podcast brought to you by the team at Powered by Search. Each episode offers tips and insights about landing page design, PPC, marketing automation, SEO, CRO, and growth strategy. The podcast is hosted by different growth experts from within the Powered by Search team and while there haven’t been any recent episodes, there’s still some great listening in there.

Listen on: Spotify, Apple Podcasts, or Google Podcasts.

Insider Marketing

Insider Marketing is where you’ll find all the marketing insights that will undoubtedly give you an advantage over your competition. Like SaaS Marketing Bites, this podcast is also brought to you by the team at Powered by Search. In each episode, they break down a different company’s marketing strategy and provide suggestions for improvements. They also share insights from some of their own clients, so you can rest assured that the recommendations you receive are tried and tested, and proven to work.

Listen on: Spotify, Apple Podcasts, or Google Podcasts.

Wrapping Up

And there you have it! You’ll likely find a favorite B2B SaaS podcast among our curated selection that stokes your passion and gives you all the inspiration and ideas you seek.

For even more valuable insights and the latest updates from the industry, you can also sign up for our newsletter. We’ll enrich your inbox with new and engaging content every week without overwhelming you with unnecessary information, so give it a try.