The B2B SaaS Marketing Blog

Twitter is an afterthought for most B2B SaaS companies. Behind Facebook, Google, and even LinkedIn, it ranks as one of the last channels they leverage in their marketing efforts. Among…

  When B2B SaaS companies struggle to succeed running Google ads, they tend to frame it as a problem with budgets and targeting. Don’t get us wrong: these elements can…

When building lookalike audiences for Facebook ad campaigns, many SaaS companies rely on limited sources of data. They tend to settle for custom audience data based on all their website’s…

Most B2B SaaS companies realize that review sites like G2, Capterra, and TrustRadius heavily influence buying decisions, yet few companies know how to effectively leverage these sites to drive sales.…

When it comes to the purpose of a blog, views are split into two camps in B2B SaaS industry. One camp sees blogs as primarily educational resources, and the other…

In a previous article, we discussed how Facebook Ads work for most of our clients in some capacity, and yet many B2B SaaS companies write off Facebook Ads as a…

Landing pages or web pages: where should you send traffic to during your next PPC marketing campaign? This is a common question we hear from SaaS companies we work with. In fact,…

Help desks or knowledge bases are typically managed by customer success and product teams. They’re mostly seen as a resource for existing customers, and a way to make customer support…

When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills…

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence…

In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus.…

Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…