The B2B SaaS Marketing Blog

People say that the MQL is dead. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). But we often talk with SaaS companies who…

Many B2B SaaS companies will see a drop in conversions from PPC from time to time. In a previous article, we discussed how to diagnose a drop in leads –…

A lot of B2B SaaS companies will hire a marketing agency to help them fix their pipeline and revenue. They think it’ll be plain sailing once they find the right…

July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads. It…

Most people in marketing know the name Rand Fishkin, but like all people in the public eye. There’s a lot more to Rand the person than they think. Rand was…

“SEO performance has plateaued – how can we squeeze a better ROI out of our SEO strategy?” After implementing basic SEO best practices, most B2B SaaS companies don’t know how…

When B2B SaaS companies want to improve their results from SEO, they tend to think more content is the answer. They ask, “What new pages or blog posts can we…

Most B2B SaaS companies are aware of the importance of speaking to customer pain points through their marketing. But they often have no practical ideas for how to actually do…

One of the biggest objections that B2B SaaS companies hear from potential customers is the issue of switching risk. Switching risk involves a number of significant concerns: Whether your software…

Many B2B SaaS companies that have broad feature sets position themselves as all-in-one solutions for their customers. On the surface, this might seem like the right approach because there are…

For growth private equity firms, there’s often a gap in time between when they acquire a company and when it begins to grow rapidly. The overarching problem they consistently face…

Paid search marketers eventually reach a point of diminishing returns where investing more into campaigns targeting low volume keywords no longer produces a justifiable ROI. After maximizing the ROI from…