The B2B SaaS Marketing Blog

We’re excited to officially announce two new partnerships to bolster Powered by Search as a B2B SaaS marketing powerhouse. Last year, we quietly joined forces with Wunderkind, a B2B SaaS…

As 2023 draws to a close, you already know where you stand for the short term. The bigger question is how your current trajectory will impact your marketing results six…

When B2B SaaS companies don’t go through the effort of aligning their sales and marketing activity to the financial outcomes of the businesses they work for, it’s extremely difficult to…

Our organic traffic is dropping. What should we do?  This is a conversation we’ve had with many SaaS marketers this year.   Generating qualified organic traffic is more challenging today because…

Many B2B SaaS marketers we’ve talked to recently are reflecting on the struggle of hitting 2023’s targets, and are now faced with a tall order to catch up in 2024.…

The typical “best practice” approach to developing an content marketing strategy and editorial calendar for a B2B SaaS website looks something like this: The marketing team brainstorms various topics of…

Salesforce is undoubtedly a powerful CRM, and its unlimited scalability makes it the best of the best for contact management. However, many users quickly discover that the trade-off for such…

Many SaaS companies invest heavily in marketing, but often, marketing teams don’t feel confident in the data that they’re getting from their marketing systems and struggle to tie revenue to…

Most SaaS marketers’ opinions on the use of AI in marketing range from maximalists, who believe it will change everything and replace all marketing jobs, to AI skeptics, who believe…

Most B2B SaaS marketers are dealing with companies where the economic outlook is uncertain and they are being asked to achieve the same pipeline goals or improve marketing ROI but…

Many SaaS companies struggle with attributing the results they get to the marketing investments they make. A common scenario is that they’re paying a lot for qualified leads on a…

When we start working with SaaS companies, it’s not uncommon for us to find that their landing pages have extremely poor landing page conversion rates. Sometimes, these are as low…