The B2B SaaS Marketing Blog

Calculating return on investment is one of the most important parts of conducting SaaS pay per click marketing campaigns. Yet, many advertisers don’t give it much thought. If you aren’t…

This blog post contains edited excerpts from our free whitepaper: The Beginner’s Guide to PPC Advertising. Get the full guide for more details on how to implement a successful PPC…

This blog post contains edited excerpts from our free whitepaper: The Ultimate Guide to Lead Generation. Get the full guide for more details on how to generate leads and grow…

Doubtless you already know of Facebook’s advertising opportunities, if not in detail then at least generally. Even if your own brand isn’t on Facebook, you likely know from personal experience…

When George Clooney said that famous people on Twitter were morons, he clearly hadn’t done his research. Twitter can be a powerful tool, for celebrities and businesses alike. If you’re…

You probably use Google, whether for your searches, PPC campaigns, email, video streaming, or any number of other things. These are all immensely useful tools for marketers. So is Google+,…

E-Commerce has become a significant revenue stream for companies across the globe, but how much do we really know about the consumer’s psychology when they purchase goods over the web? Research has…

This blog post contains edited excerpts from our free whitepaper: The Ultimate Guide to Inbound Email Marketing. Get the full guide for more details on how to successfully incorporate email…

This blog post contains edited excerpts from our free whitepaper: The Marketer’s Guide to Pinterest. Get the full guide for more details on how to successfully incorporate Pinterest into your social media marketing strategy.…

With the year quickly winding down, many experts are chiming in on their predictions for the upcoming year. Marketing Mag is no exception. They recently published an article featuring prominent…

Traditionally Google had the cleanest search interface ever: Users could only see the linked title, two-line description of the target page, URL and search query in bold. Then Google decided…

This list originally started as just a few bookmarks on some awesome posts that I’ve found while stumbling around on Google. Having just been introduced to paid search a few…