Articles by Matthew Hunt

7 PPC Mistakes You Should Fire Your Agency For Immediately
Updated: September 28th, 2017
Are you not sure if your PPC agency is doing a good job…? Well, you are not alone. Many of our clients had similar problems prior to hiring us and…

QUIZ: How Savvy Is Your AdWords Marketing?
Updated: September 15th, 2017
Do you want to know how your AdWords marketing stacks up to the savviest PPC marketers? Do you want to know how healthy your AdWords campaigns are? Then you are going…

WARNING – Your Website Needs SSL By October of 2017!
Updated: May 4th, 2023
Does Your Website Need SSL Certificate? The short answer is EVERY website needs an SSL certificate and needs to be migrated from HTTP to HTTPS as soon as possible. …

How to Tweak AdWords to Increase Phone Leads by 3X
Updated: May 3rd, 2023
Is your franchise NOT getting as many phone calls as you need it to? Not getting enough phone leads is a major problem for many franchisors. When they struggle to…

Is Your Agency Using All Of Adwords Targeting Options?
Updated: May 10th, 2017
Many people DO NOT realize all the amazing targeting options available in AdWords. AdWords has put a lot effort to keep up with all the options available with Facebook advertising.…

What Do Changes to Google Business Filtering Mean for You?
Updated: May 3rd, 2023
A Google Business page listing can make the difference between a customer discovering your company and your firm remaining in obscurity. Over the past year, Google has been tinkering with…

AdWords’ Holiday Gift: Scripts Are Now Available for YouTube
Updated: May 3rd, 2023
The holiday gift-giving season has come a couple of weeks early. This week, AdWords announced that it’s releasing AdWords scripts support for TrueView and six-second bumper ads. Some of you…

Game Changer – Google’s New Local Ads
Updated: November 12th, 2016
It looks like Google is testing a new local ads format in the search results and it could be a game changer. What Google is testing is captured below…

Updated: October 11th, 2016
Thank you to all that attended InboundCon 2016. It was a huge success and we couldn’t have done it without all attendees, speakers and the amazing Powered by Search team.…

Does Your Landing Page Match the Scent of Your Ad?
Updated: May 5th, 2023
Use SCENT to Match Landing Pages to Ad Creative A confused mind never buys. When a user is directed to your website, they aren’t thinking. One of the most preventable mistakes…